Quad Cities · Eastern Iowa · Western Illinois
Quad Cities · Eastern Iowa · Western IllinoisMarketing for the Guys Who Actually Build Things.
Heartland Creative Agency handles your video ads, Meta ads, website, and lead follow-up, so you get a steady flow of qualified leads while you stay on the job site.
Locally owned since 2021Sound familiar?
You do great work. But your marketing doesn't show it.
Your leads come from referrals, so one month is slammed and the next is dead quiet.
Maybe you’ve already been burned by another Agency: a big monthly bill, a feed full of AI slop that looks nothing like your business, and zero new jobs to show for it.
And you're on a job site all day. You don't have time to figure this out.
That's where we come in. We're basically the marketing department for local contractors and home service companies, so you can focus on doing the work.
What we do
Two ways we fill your calendar.
Featured · Our core service
The Home Service Scaling System – Meta Ads
We script, shoot, and edit your video ads, launch and manage them on Meta, and build the CRM and follow-up behind them. Start to finish, done for you.
Also available
Website + Search
A new website built to turn visitors into calls, with SEO done right so you get found on Google and AI search, plus automations that follow up with every lead.
How it works
One Connected Machine. Zero Disconnects.
- 01
Onboarding Call
We lock in your offer, define your ideal client, and get access to your Meta assets so we can move fast.
- 02
Scripting
Direct-response scripts that call out your ideal client's biggest pain point and position you as the obvious choice.
- 03
Filming
One focused shoot day captures up to 4 months of ad content, filmed on your turf at recognizable local spots. You talk to camera (teleprompter provided, no memorizing) while we capture B-roll of finished jobs, crews at work, and before/afters. Fresh content monthly as needed.
- 04
Editing
8–10 cinematic ad variants per month, cut for the scroll and built to convert on Meta.
- 05
Launch & Track
Campaigns go live on Meta with KPIs tracked daily.
- 06
Lead Capture
Every lead hits your phone in real time with their details, so you know what they want before you call.
- 07
Speed-to-Lead Follow-Up
Automated text and email follow-up fires the moment a lead comes in, even when you're on a roof or in a skid steer.
- 08
Booked Jobs
Qualified leads turn into appointments and closed jobs on your calendar.
- 09
Optimization
Monthly creative refresh and campaign optimization to compound results and scale spend profitably.
Who does what
We handle the system. You handle the work.
We Handle
- Campaign strategy and offer positioning
- Scripts, filming, editing
- 8–10 ad variants per month
- Meta ads setup, tracking, and retargeting
- Lead capture funnel and CRM build
- Text and email follow-up automations
- KPI dashboard
- Monthly strategy calls
You Handle
- Show up for filming day
- Call leads as soon as they come in
- Show up to strategy calls
- Keep communication open with us
Everything not on your list is on us.
Why HCA
Not another agency. Your marketing department.
Built only for contractors
Most local agencies take anyone. We're built for home service businesses, contractors, landscapers, and builders, so the hooks, scripts, offers, and follow-up are already proven for your buyer. You don't have to teach us your business.
The whole system, not one piece
Most shops are a video guy, an ads guy, or a website guy. We handle content, ads, website, CRM, and automations, so we own the result instead of pointing fingers at another vendor.
Creative built to sell
Callout, hook, pain, offer, proof, CTA. A modular system that tests a ton of variations fast. Vanity content vs. content that pays for itself.
Speed
First qualified leads within 7 days. No month of "discovery."
Senior strategy, small-shop attention
Owner Phil Dodds is a former Chief Marketing Officer. You work with him directly.
We know how homeowners buy.
A homeowner hiring a roofer or landscaper is worried about getting ripped off, getting ghosted, or picking the wrong crew. Our ads speak to those fears directly, so the leads you get already trust you before you call.
Featured work
Content that pays for itself.
Reviews
Straight from the owners.
"Heartland Creative Agency is an absolute game-changer. Phil Dodds is unreal — so much value packed into one human it should honestly be illegal. 😂 He keeps me on my toes (in the best way), pushes me to level up my content, and isn't afraid to tell me when something needs to be redone — which is exactly why the results are so good. The content he helps create has directly made me a significant amount of money, and that alone speaks volumes. Marketing and video matter more than ever, and Phil truly gets it. He's always improving, always thinking ahead, and always adding value to my business. Hiring Heartland Creative Agency has been one of the best investments I've made for my company. If you're on the fence… this is your sign. 🚀"
"Very pleased with Heartland Creative Agency! Phil and his team are great to work with. They definitely make it easy for business owners and can tailor the marketing plan to whatever you may need. Thank you HCA!"
Is this for you?
We're not for everybody. On purpose.
Great Fit
- You run a high-ticket contracting or home service business ($1K+ jobs).
- You serve the Quad Cities, eastern Iowa, or western Illinois.
- You want predictable leads, not random referrals.
- You're ready to invest in real growth.
- You can handle more work when it comes in.
Not Right Now
- You're just starting out.
- You're looking for the cheapest option.
- You're not ready to scale operations.
- You want to "try" marketing for a month.
Service areas
Proudly serving contractors across the Quad Cities and eastern Iowa.
Ready to Stop Waiting on Referrals?
Book a free 30-minute strategy call. We’ll show you exactly how we’d get your phone ringing, and you’ll leave with a plan whether you hire us or not.
No pressure. No 12-month contract.